A Sense of Doubt blog post #3171 - Public Places Are Banning Influencers
Things catch my eye, and then I decide to feature them on the blog.
I subscribe to a lot of newsletters -- too many to read on the regular -- and many of them have been recommended by Warren Ellis, who feels like a friend even though I do not really know him personally except for his work, his newsletter, and a couple of emails we exchanged about ambient music.
I was waiting for more backlash against influencers.
From "The Future Party" October 23, 2023
Public places are banning influencers |
The Future. Despite the creator economy thriving, more cafes, businesses, and even towns are deciding the influencer exposure isn’t worth the headache. That’s potentially bad news for micro-influencers who rely on a steady flow of content to stay in the conversation… but it could be uniquely beneficial for brands and businesses looking to create “offline” experiences that every influencer wishes they could document. |
Anti-influencing |
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Why would businesses and local governments be against the free publicity provided by influencers? There are several reasons. |
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None of this means influencing is going away… but the industry may be contracting as brands try to focus on allocating resources to influencers who can truly move the needle. Influencer marketing agency Linqia recently found brands are increasingly preferring to partner with “macro-influencers” if they want to make a splash on socials. |
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Today’s email was written by David Vendrell. |
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- Days ago = 3035 days ago
- New note - On 1807.06, I ceased daily transmission of my Hey Mom feature after three years of daily conversations. I plan to continue Hey Mom posts at least twice per week but will continue to post the days since ("Days Ago") count on my blog each day. The blog entry numbering in the title has changed to reflect total Sense of Doubt posts since I began the blog on 0705.04, which include Hey Mom posts, Daily Bowie posts, and Sense of Doubt posts. Hey Mom posts will still be numbered sequentially. New Hey Mom posts will use the same format as all the other Hey Mom posts; all other posts will feature this format seen here.
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