Never say I don't keep up, though it may be a bit inauthentic to share about brat and charli xcx from Newsweek. But hey, I am reading about the election, and then I spotted this stuff. I liked charli xcx on SNL.
Just this share, but the album is ... well, brat!
Thanks for tuning in!
It's Not Very Demure, But Get Ready For 'Brat Girl' Fall
https://www.newsweek.com/charli-xcx-brat-girl-autumn-fall-1940239
'Kamala IS Brat': How Harris Became The New Social Media It Girl
Party girls, rejoice! It is officially the dawn of Brat girl fall as Charli XCX
declared the chaos will outlive the summer season in a new remix.
Who said all good things must come to an end? The pop icon shared a mash-up of her hit "360"
and Fleetwood Mac's "Dreams" in a video that garnered 435,300 likes
and 2.1 million views.
"I'm in Poland and there's a whiff of autumn in the breeze... Something is
shifting," she shared on the video where she mimed into the camera
sporting a pair of black rave goggles, a sure sign the party is not over yet.
Lindsey Buckingham, the lead guitarist of Fleetwood
Mac, is behind the inspired recording which has since gained viral traction, in
the lead-up to a new feral season.
 |
| Charli XCX exuding Brat summer at Wimbledon. The popstar's started the movement with the release of her seminal album. |
What Exactly Is 'Brat'?
Released on June 7, Charli XCX's album Brat has
enjoyed massive international success, celebrating hedonism, messiness, and
audacious partying.
The album sparked a worldwide social media movement, with
fans embracing the chaotic energy through the viral "Apple" dance.
Subsequent remixes like "Girl, So Confusing" with
Lorde and "Guess" with Billie Eilish made
sure the sun did not set on Brat summer.
Charli herself defined the "brat" ethos: "You're
that girl who's a little messy, loves to party, says dumb things sometimes, and
maybe has a breakdown—but parties through it. It's honest, blunt, a little
volatile."
The "365" singer even awarded Kamala Harris the
official "brat" accolade in a tweet after it was revealed she was
entering the presidential race.
She wrote: "Kamala IS brat."
In response, Harris's social media team relished in her
"ratification", turning the banner of her X page lime green, a nod to
the album's cover.
It comes as people speculate the end of "Brat Girl
Summer" in exchange for "a very demure, very mindful" fall.
"Yes, things are shifting. We're demure now ...very
cutesy," one user commented on Charli XCX's post.
What Is 'Very Demure Fall'?
Popular TikToker Jools Lebron (@joolieannie) started the trend at the beginning of August
as she showcased how to be demure at work through her faultless make-up,
straightened wig and a classy spritz of perfume.
"Very demure, very mindful. Let's not forget to be
demure divas," she said on the TikTok which amassed 573,
500 likes and 5 million views.
Demure refers to a person, typically a woman, who is
reserved, modest, and shy in manner or appearance. It conveys a sense of quiet
elegance and understated behavior.
The self-confessed diva quickly went viral with thousands of
TikTokers emulating being demure in a variety of settings.
Influencer, Campbell Puckett, more commonly known as Pookie
(@campbellhuntpuckett),
shared her satirical take on how to be demure as she used a knife and fork to
eat a croissant.
"You see how I eat this? I'm very modest. I'm very
demure. I'm very cutesy. I get the perfect bite. Not too big, not too small.
I'm not messy. I don't like crumbs," she shared as she elegantly tucked
into her baked good, receiving 2.9 million views.
"Bratumn," one user added.
Though one user voiced a collective sense of confusion:
"Is it bratumn or demure fall, I need answers," the viewer said.
Zoe Mumba, the senior manager of PR and communications and
Bitmovin, weighed in on what she expects to be a continuation of the
unapologetic zeitgeist.
"Brat Girl Autumn will be a continuation of 'Brat Girl
Summer' which is the embrace of pleasure-seeking and imperfections.
"The party won't stop but it will go inside to the club
which feels like the natural home of Charli XCX's latest album.
 |
| Romy, Charli XCX and Robyn at Glastonbury. There is no sign of 'Brat' going anywhere as the singer shared a new remix signaling the dawn of 'Brat girl Autumn' |
"I'm envisioning bold eyeliner, coupled with Doc
Martins and bad decisions, which feels like the complete opposite of 'Very
demure, very mindful.' Clearly, Charli XCX has enjoyed owning the summer and is
ready to dominate another season, and long may it continue," she
told Newsweek.
Lindi Mngaza, a social media expert and founder of Explode
Social Media, highlights that while the "demure, mindful" trends on
TikTok cater to a desire for calm and simplicity, "Brat Girl Autumn"
offers an alternative for those who embrace bold self-expression.
She believes this trend could inspire a wave of more daring
and unfiltered content as we move into the autumn season.
Saoirse Cleary, creative strategy director at MG Empower a
marketing agency, believes Brat is more than just a sweeping trend.
"Whilst 'very mindful, very demure' might have taken
over social feeds the past few weeks, its longevity can't compete with that of
the brat girl movement. Brat summer, brat autumn, brat winter...its influence
isn't bound to one season and isn't a flash in the pan," she told Newsweek.
According to Cleary, Brat embodies a rebellious energy that
young people worldwide are embracing, directly rejecting the "clean
girl" aesthetic and restrictive social norms that have dominated
mainstream trends. Instead, celebrating life's beautiful messiness.
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- Days ago = 3335 days ago
- New note - On 1807.06, I ceased daily transmission of my Hey Mom feature after three years of daily conversations. I plan to continue Hey Mom posts at least twice per week but will continue to post the days since ("Days Ago") count on my blog each day. The blog entry numbering in the title has changed to reflect total Sense of Doubt posts since I began the blog on 0705.04, which include Hey Mom posts, Daily Bowie posts, and Sense of Doubt posts. Hey Mom posts will still be numbered sequentially. New Hey Mom posts will use the same format as all the other Hey Mom posts; all other posts will feature this format seen here.
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